Christian emcee Dee-1 is literally seeing the dividends of his student loan song “Sallie Mae Back,” pay off, as he has just partnered with consulting firm PricewaterhouseCoopers (PwC).
“When we finally connected, I was like: ‘Wait, you have a desire to educate people about financial literacy, specifically minorities. I have that same desire. Can we do this together?’ We can, and now we’re doing it,” Dee-1 said to the Washington Post.
PwC is one of the auditing big fours for professional service accounting. They are located all across the globe but make their headquarters in the UK and the U.S.
“We want to be innovative … and that’s why we brought in Dee-1,” PwC’s chief purpose officer Shannon Schuyler shared Wednesday at the Washington Ideas Forum. “When we saw him out there talking to students, we knew that being able to combine the authenticity and the message that he brings, with the trainings we provide students, could be a game changer.”
Since Dee-1’s song “Sallie Mae Back” was released, students and young people have shared their debt and money stories with the emcee. He has even traveled to different schools to share just exactly how, he paid “Sallie Mae” back.
“I’m a young black man, with dreadlocks, from New Orleans, who is a rapper. When I walk into these classrooms with black and brown students and they look at me, they’re like, ‘Wait, that dude is one of us,’ before I even open my mouth,” said Dee-1. “My voice is authentic to them, my life experience is authentic to them, so when I hit them with the knowledge, the financial literacy piece, they’re all ears.”
Dee-1 is currently working with PwC’s “Earn Your Future” curriculum which has lessons on money management and careers.